![]() This is not to suggest that big business is not a consequential economic actor. economy, as President Barack Obama described them in his 2014 Presidential Proclamation of National Small Business Week. And, small businesses are often called the "lifeblood" of the U.S. Because they are more likely to be run or owned by citizens in local communities, they are often seen as more in tune with the needs of local communities than are larger corporations that must pay attention to the decisions of a potentially far-away management structure. Small businesses, as defined by government statistics, are the most likely source of employment for U.S. There are many possible reasons for this persistent pattern. Just as Americans are more inclined to trust their local government than the larger federal entity, they are more likely to trust small business, while confidence in big business is in shorter supply. institutions, and has finished last or tied for last in nine surveys, most recently in 2009. Also of note, big business regularly ranks near the bottom in confidence among major U.S. Confidence bottomed out at 16% in 2009, and has since improved only slightly to its current 21%. Small business would instead see public confidence climb by seven percentage points to a high of 67%, which is where it stands today.Ĭonfidence in big business, meanwhile, has never been particularly high, peaking at 34% in 1975, then slowly diminishing over the next four decades. For example, in June 2009, confidence in banks and big business fell to lows at the time for each institution, though banks would see confidence fall further. recession, which dampened public trust for several institutions, particularly those that operate in the economic sphere. Over this timespan, Americans have reliably reported high confidence in small business - every year, the measure has been well above a majority, including during the 2007-2009 U.S. Gallup started asking about confidence in small business in 1998, and began updating it annually in 2007, while data trends on other major institutions date back to 1973. Other than the military, small business is the only major institution in 2015 that is polling above its historical average. Small business remains one of the most popular institutions in the U.S., and is so far weathering the tide of dissatisfaction that is eroding public confidence in most other institutions. These results are based on a June 2-7 Gallup poll that included Gallup's latest update on confidence in U.S. Confidence in small business is up slightly from last year's 62%, while confidence in big business is unchanged. adults report having "a great deal" or "quite a lot" of confidence in small business, far eclipsing the 21% who are similarly confident in big business. Americans are more than three times as likely to express confidence in small business as they are in big business. Big business often one of the least trusted.Small business one of the most trusted U.S.
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